About

Read more about our company and learn about how Market Flippers started.

Market Flippers was founded in Estonia, Northern Europe, by Karl Puudersell with a clear mission: to help Amazon sellers find the right products faster, eliminating the headaches and risks associated with wrong product selection. Our goal is to save sellers from wasting thousands of dollars and years of their time chasing unproven ideas, allowing them to focus on what truly matters—building and scaling their businesses.

Karl's Story Behind Market Flippers

The inspiration for Market Flippers came from my own journey as an Amazon seller. I vividly remember the sleepless nights spent combing through countless Amazon tools, asking myself, “Is this the right product to invest my last $3,000 in?”, “What if it fails?”, “What if all the time and effort I’ve put into this just doesn’t pay off?” Like many sellers, I faced the uncertainty of diving into the unknown, spending hundreds of hours testing products, only to realize months later that it wasn’t the right choice.


Through trial and error, I learned the subtle factors that contribute to a product’s success.

2019. First product development

Through trial and error, I learned the subtle factors that contribute to a product’s success. Initially, the product wasn’t a hit, but after making a few adjustments just to test the waters, I was lucky enough to realize those changes worked.

2020. Second product launch was a success

It was a long process of making mistakes, learning from them, and slowly understanding what really works on Amazon. I realized that only through hands-on experience and being in the trenches could I truly understand what matters, what customers want, and why.

I soon realized I needed to find ideas faster, but I was constantly searching through various software tools, only to find I’d wasted over 100 hours sorting through a mix of unsuitable and mediocre products—plus even more time validating the market. I decided to hire freelancers to take over the research, but that turned out to be another costly mistake. They often handed me random ideas that were completely unsuitable, lacking the quality I needed for success.

After spending countless hours going through thousands of products just to find the right ones to sell, I realized there had to be a better way.

What if there was a platform where sellers could instantly access low-competition product ideas?

A platform that saves time, money, and the stress of endless research and trial-and-error?

That’s when the idea for Market Flippers was born—to simplify product selection and help sellers succeed faster without the headaches.

Our Mission

Our mission is simple: To take the guesswork out of product research and offer Amazon sellers a reliable platform for instantly finding profitable ideas.

Our team has worked with clients across the globe, helping them scale from 5- to 7-figure businesses. Our approach goes beyond just finding “good” products—we focus on products that are unique, have great potential, and give you a real chance to succeed.

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