About
Read more about our company and learn about how Market Flippers started.
Market Flippers was founded in Estonia, Northern Europe, by Karl Puudersell with a clear mission: to help Amazon sellers break free from the daily grind and scale their business efficiently—without being trapped in it.
Too many sellers spend their time fixing problems, tweaking ads, and constantly putting out fires, instead of actually growing a business that gives them freedom. Our goal is to help sellers build a scalable, profitable Amazon business that works for them—not the other way around.
Karl's Story Behind Market Flippers
The inspiration for Amazon Optimization Checklist came from my own struggle selling on Amazon.
I spent months watching every YouTube video, spent $10,000+ on Amazon courses, and trying to piece together strategies from different “Amazon gurus.” But instead of clarity, I found myself trapped in a constant cycle of confusion—every guru had a different method, and mixing them together only made things worse.
I burned cash on ads that didn’t convert. I made changes that hurt my rankings instead of improving them. And worst of all, I felt like I was working non-stop IN the business instead of building one that could scale.
2019. First Amazon product development
Through trial and error, I learned the subtle factors that contribute to a product’s success. Initially, the product wasn’t a hit, but after making a few adjustments just to test the waters, I was lucky enough to realize those changes worked.
2020. Second product launch was a success
It was a long process of making mistakes, learning from them, and slowly understanding what really works on Amazon. I realized that only through hands-on experience and being in the trenches could I truly understand what matters, what customers want, and why.
Fast forward 5+ years into my Amazon journey— I had solved the same problems that once kept me stuck.
As I started to help more brands fix their listings, so did the number of Amazon sellers reaching out for help. I kept hearing the same struggles over and over again:
🔹 "How do I optimize my PPC?"
🔹 "I haven't focused on SEO at all—where do I start?"
🔹 "I don’t want to waste thousands on an agency."
🔹 And, of course, the classic Facebook and Amazon forum posts:
❌ “How do I make my product more profitable?”
❌ “Today I made 0 sales… is Amazon dead now?”
That’s when I realized: the Amazon community needs a real, no-BS solution. Something that helps sellers scale without wasting time, money, or getting stuck in decision paralysis.
💡 That’s why I created the Amazon Optimization Checklist. A simple, proven system that gives sellers the exact steps to rank higher, convert better, and make more profit—without the confusion.
Blog posts
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Still Going Strong!
A few days ago, I shared the numbers we started hitting after optimizing Amazon SEO… Now, we’ve made slight PPC adjustments AND raised the price - yet customers still keep...
Still Going Strong!
A few days ago, I shared the numbers we started hitting after optimizing Amazon SEO… Now, we’ve made slight PPC adjustments AND raised the price - yet customers still keep...
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Why are so many PPC agencies running ads withou...
Over the past few days, I’ve spoken with multiple brand owners who say they have a PPC agency managing their ads… but when I ask about SEO? Nothing.👉 PPC and...
Why are so many PPC agencies running ads withou...
Over the past few days, I’ve spoken with multiple brand owners who say they have a PPC agency managing their ads… but when I ask about SEO? Nothing.👉 PPC and...
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I took over an Amazon account a few days ago an...
I saw a huge opportunity in:-Improving main image CTR by using the main keyword in the image.-Reducing the price to stay competitive and improve organic ranking.-Optimizing the backend to help...
I took over an Amazon account a few days ago an...
I saw a huge opportunity in:-Improving main image CTR by using the main keyword in the image.-Reducing the price to stay competitive and improve organic ranking.-Optimizing the backend to help...
