Why are so many PPC agencies running ads without SEO? 🤯

Over the past few days, I’ve spoken with multiple brand owners who say they have a PPC agency managing their ads… but when I ask about SEO?

Nothing.

👉 PPC and SEO go hand in hand.

And no, SEO is not just bullet points and titles. It’s:

✅ Main image optimization (CTR = better ranking)
✅ A+ Content & Listing Images (Conversion rate)
✅ Backend fields & ALT text (Amazon indexes these)
✅ Pricing strategies & promotions (Boost organic rank)
✅ Coupons, lightning deals, subscribe & save (Conversion signals)
✅ Storefront optimization (Cross-selling & branded traffic)

…And much more.

If your only goal is to lower ACoS, sure—you can probably get away even with automated PPC software. (I wouldn’t recommend it.)

But if your goal is to dominate rankings, maximize sales, and actually make more profit, you can’t do one without the other.

🚀 PPC without SEO = leaving money on the table.