Advent calendars for men are a high-opportunity niche with minimal competition. While some products in the market have more than 1,000 reviews, don’t let that discourage you—most sub-niches, such as survival kits, cologne collections, and wine-themed advent calendars, are still largely untapped. If you act quickly, there’s still time to take advantage of the 2024 holiday season, but the biggest potential lies in creating a unique and tailored product for 2025. This market is perfect for sellers looking to innovate and capture attention during the gifting season.