Glow-in-The-Dark Toy That’s Taking Home $500K in Profits Every Year on Amazon
A glow-in-the-dark toy is currently dominating its niche, bringing in over $500,000 in annual profits with only 100+ reviews. How is it possible that there are no competitors in such an obvious market? Should you jump in and sell this product?
Let’s break it down.
Should You Sell It? The Quick Answer: No.
Why not? It’s patented.
The brand has also strategically placed the word "patented" in their product title, which is their way of warning competitors to stay away. This clever move protects their product from being copied and sold at a lower price, ensuring they remain the sole seller in this niche.
What You Can Learn from This Strategy
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The Power of Patenting Your Product
○ If you’ve developed something truly unique in your niche, getting a patent can be your ultimate shield against competitors, especially lower-cost sellers from
overseas.
○ A patent ensures you can sell your product for as long as there’s demand, without worrying about copycats flooding the market.
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Extend Your Product Life Cycle
○ Most products have a life cycle of around 3-5 years before sales begin to decline due to competition or changing trends.
○ However, with a patent, you can extend your product’s profitability far beyond this timeframe, as long as no significant innovation overtakes your product.
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Be Cautious with Patented Products
○ Just because a product is patented doesn’t mean there are no opportunities—it means you need to tread carefully.
○ Before creating a similar product, hire a patent lawyer to check whether the patent covers the design, utility, or both. Determine exactly what aspects of the product are protected to avoid infringement.
- Pro Tip: Use resources like uspto.gov or Google Patents to conduct your own preliminary research. You can even hire experts for as low as $100 to ensure you’re on the safe side.
Their Viral Success: Shark Tank Exposure
This glow-in-the-dark toy didn’t rise to fame purely through Amazon. The product went viral after being featured on Shark Tank, where it gained massive exposure. If you ever have the opportunity to present your product on a similar platform, take it. It can boost sales exponentially. However, note that many investors will ask if your product is patented—so securing this beforehand is crucial.
Want to Discover Your Own Unique Product?
This glow-in-the-dark toy’s success shows the power of identifying untapped niches and protecting your ideas. At Market Flippers, we specialize in finding low-competition, high-potential products that are ready for you to take to market.
With dozens of new unique products added every week, you’ll have access to a treasure trove of ideas that are still waiting to dominate their niches.
